Freedom Fruits
Wholesale and retail produce, built to scale. The first store opened in Orlando, Miami is on the way, and the expansion doesn't stop there — fresh product, moved with the discipline of a trading desk.
Active · ExpandingThe Portfolio
What the house holds.
Each venture under the Noire monogram is run as its own business, to one shared standard. A selection of completed and current work appears below.
Now
The active houses.
Grub & Groove
The house record label and producer of international nightlife events — running today in Lebanon and Morocco, with artists, sound, and rooms staged to the Noire standard.
Active · Lebanon & MoroccoReal Estate
A substantial portfolio of properties held across our markets — owned by people who have also been builders, with nineteen ground-up developments across Lebanon and Morocco in the record below.
Active · PortfolioThe Record
Four decades of doors opened.
Restaurant Marrakesh
Moroccan fine dining inside Epcot at Walt Disney World — operated on one of the most demanding hospitality stages on earth, serving millions of guests to Disney's standard and ours.
LegacyVinito Ristorante
Italian dining at Prime Outlets, Orlando — a white-tablecloth room placed in the middle of one of the country's busiest retail corridors.
LegacyTwistee Treat
Twenty-three soft-serve locations operated across Orlando and Texas — a multi-state franchise operation run as one machine.
Legacy · 23 LocationsTGI Fridays
A multi-unit franchise group — from Millenia Mall in Orlando to locations across several states, operated under one management standard.
Legacy · Multi-StateCool Waves
Retail on International Drive — the heart of Orlando's tourist corridor, where foot traffic is a market of its own.
LegacyThe Kissimmee Block
Goodies Supermarket, Easy Supermarket, a souvenir shop, and the factory outlet beside them — a full retail block in Kissimmee, owned and operated end to end.
Legacy · Retail GroupGround-Up Development
Nineteen builds carried from foundation to keys across Lebanon and Morocco — villas, towers, and residential buildings, detailed in the ledger below.
Legacy · 19 BuildsThe Ground
Built from the ground, on two continents.
Lebanon
Ain Saadeh
Four private villas, each between 7,000 and 12,000 square feet — estate-scale residences in the hills above Beirut.
Lebanon
Broummana
Two villas in one of Mount Lebanon's most sought-after summer towns.
Lebanon
Beirut — René Moawad Garden
Twin residential towers raised beside the garden, in the heart of the capital.
Lebanon
Beirut — Raouché
Two towers above Beirut's most famous stretch of coastline.
Morocco
Marrakech — Gueliz
Three five-story residential buildings in Gueliz, the modern heart of Marrakech.
Morocco
Marrakech — Route d'Amizmiz
Six villas on the Amizmiz road, three kilometres from the Selman Marrakech.
How We Hold
Ownership, practiced properly.
"A portfolio is not a collection. It's a set of promises — each one kept separately, all of them kept the same way."
— Noire Capital Holdings
35+
Locations Operated
10+
Ventures Built & Run
3
Active Arms, Expanding